PlaybookGrowth operations
The connected growth roadmap for Shopify
A step-by-step planning guide for building a connected Shopify growth roadmap without adding more operational silos.
Plan the work as a system
A connected growth roadmap should make dependencies visible before the team selects tools, launches campaigns, or asks customers to change behavior.
This guide helps a team sequence its capture, conversion, retention, and intelligence work around shared customer context.
Roadmap prompts
- Which high-intent customer moments are least understood today?
- Which conversion and retention actions rely on disconnected data?
- What should the team measure after each connected motion launches?